Experiential marketing events are one of the things we do best at Logic Systems.  We were approached with the idea for a multimedia-rich tasting tour for one of the oldest and most well-respected brands of Scotch whiskey on the market, The Macallan -- a brand that's been in business since the 1800s.  Applying our knowledge of touring and event production, we designed a presentation that integrated high-definition video, audio, lighting, and visually stunning scenery to tell the story of Macallan Scotch, from the building of the aging cask to the final selection and bottling of the finished product.

 

The Macallan tour has successfully crossed the country multiple times since it's inception in 2012, with Logic Systems continually updating the technology traveling with the tour to keep pace with updates to the production.